Marketing in depth

Categories: MARKETING
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About Course

Level 1: Beginner

Module 1: Introduction to Marketing

  • Chapter 1: Fundamentals of Marketing
    • Lesson 1: What is Marketing?
    • Lesson 2: Evolution of Marketing Concepts
    • Lesson 3: Importance of Marketing in Business
  • Chapter 2: Marketing Mix (4Ps)
    • Lesson 1: Product
    • Lesson 2: Price
    • Lesson 3: Place
    • Lesson 4: Promotion

Module 2: Traditional Marketing

  • Chapter 3: Advertising and Public Relations
    • Lesson 1: Types of Advertising
    • Lesson 2: Creating Effective Ad Campaigns
    • Lesson 3: Importance of Public Relations
  • Chapter 4: Direct Marketing
    • Lesson 1: Direct Mail
    • Lesson 2: Telemarketing
    • Lesson 3: Direct Response Advertising

Level 2: Intermediate

Module 3: Digital Marketing

  • Chapter 5: Digital Marketing Fundamentals
    • Lesson 1: Overview of Digital Marketing
    • Lesson 2: Digital Marketing Channels
  • Chapter 6: Content Marketing
    • Lesson 1: Creating Compelling Content
    • Lesson 2: Content Distribution Strategies
  • Chapter 7: Search Engine Optimization (SEO)
    • Lesson 1: Basics of SEO
    • Lesson 2: On-Page and Off-Page SEO
  • Chapter 8: Social Media Marketing
    • Lesson 1: Social Media Platforms
    • Lesson 2: Social Media Advertising
  • Chapter 9: Email Marketing
    • Lesson 1: Building Effective Email Campaigns
    • Lesson 2: Email Automation
  • Chapter 10: Pay-Per-Click (PPC) Advertising
    • Lesson 1: Google Ads
    • Lesson 2: Social Media Ads

Level 3: Advanced

Module 4: Integrated Marketing Communications (IMC)

  • Chapter 11: Creating a Unified Brand Image
    • Lesson 1: Importance of Branding
    • Lesson 2: Consistent Messaging Across Channels

Module 5: Marketing Analytics and Measurement

  • Chapter 12: Analytics in Marketing
    • Lesson 1: Key Marketing Metrics
    • Lesson 2: Using Analytics Tools

Level 4: Mastery

Module 6: Emerging Trends in Marketing

  • Chapter 13: Artificial Intelligence in Marketing
    • Lesson 1: AI Applications in Marketing
    • Lesson 2: AI-driven Personalization
  • Chapter 14: Influencer Marketing
    • Lesson 1: Leveraging Influencers
    • Lesson 2: Measuring Influencer Campaign Success

Assessment and Certification

  • Final Project: Integrated Marketing Plan
  • Course Exam: Comprehensive Marketing Mastery
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What Will You Learn?

  • In Comprehensive Marketing Mastery, you will learn foundational marketing principles, progressing from beginner to mastery levels. Begin with fundamental concepts, explore traditional and digital marketing strategies, and advance to integrated communications. Grasp essential skills such as creating effective ad campaigns, optimizing digital channels, and measuring marketing success. Master emerging trends like AI and influencer marketing. Through real-world examples, hands-on exercises, and a final project, you'll develop a holistic understanding of marketing, emerging as a well-rounded strategist equipped for the evolving landscape. This course ensures you acquire the knowledge and skills necessary for success in both traditional and digital marketing realms.

Course Content

Level 1: Beginner: Chapter 1: Fundamentals of Marketing
Level 1: Beginner Module 1: Introduction to Marketing Chapter 1: Fundamentals of Marketing Lesson 1: What is Marketing? Lesson 2: Evolution of Marketing Concepts Lesson 3: Importance of Marketing in Business

  • What is Marketing?
    00:00
  • Evolution of Marketing Concepts
    00:00
  • Importance of Marketing in Business
    00:00

Level 1: Beginner: Chapter 2: Marketing Mix (4Ps)
Module 1: Introduction to Marketing Chapter 2: Marketing Mix (4Ps) Lesson 1: Product Lesson 2: Price Lesson 3: Place Lesson 4: Promotion

Level 1: Beginner: Chapter 3: Advertising and Public Relations
Module 2: Traditional Marketing Chapter 3: Advertising and Public Relations Lesson 1: Types of Advertising Lesson 2: Creating Effective Ad Campaigns Lesson 3: Importance of Public Relations

Level 1: Beginner: Chapter 4: Direct Marketing
Lesson 1: Direct Mail Lesson 2: Telemarketing Lesson 3: Direct Response Advertising

Level 2: Intermediate: Chapter 5: Digital Marketing Fundamentals
Lesson 1: Overview of Digital Marketing Lesson 2: Digital Marketing Channels

Level 2: Intermediate: Chapter 6: Content Marketing

Level 2: Intermediate: Chapter 7: Search Engine Optimization (SEO)

Level 2: Intermediate: Chapter 8: Social Media Marketing

Level 2: Intermediate: Chapter 9: Email Marketing

Level 2: Intermediate: Chapter 10: Pay-Per-Click (PPC) Advertising

Level 3: Advanced: Chapter 11: Creating a Unified Brand Image
Module 4: Integrated Marketing Communications (IMC)

Level 3: Advanced: Chapter 12: Analytics in Marketing
Module 5: Marketing Analytics and Measurement

Level 4: Mastery: Chapter 13: Artificial Intelligence in Marketing
Module 6: Emerging Trends in Marketing

Level 4: Mastery: Chapter 14: Influencer Marketing

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